OUTDOOR SIGN ADVERTISING.

In recent years, the rapid development of outdoor advertising is an indisputable fact, published by PricewaterhouseCoopers in July "Global Media and Entertainment Outlook", comparing the value of various types of media in each year which, because of the outdoor advertising have low prices, first affinity media, vivid, with a highly targeted, large and small, will penetrate into the essence of the destination. They appeared in the road, roof, walls, bus body, airports and so on. According to research found that: consumers a day of work and leisure mood changes, leading to the relationship between consumer and outdoor media are not the same. Further, it was found 81% with a fixed route daily.

For most advertisers, how to put in outdoor media, is a more subjective corporate behavior. Because there are too many subjective factors, it will lack objectivity outdoor advertising professional operations.

Outdoor advertising is an eyeball economy, so the choice of outdoor advertising media directly involved in the implementation of the policy should be considered professional outdoor advertising company. Various forms of outdoor advertising, the advertising effect is vastly different, it is necessary in a limited advertising budget, a reasonable choice of outdoor media, find and target consumer-related resources. Target outdoor media portfolio, is to use "appropriate media" directly hit the target audience, which greatly enhance the effectiveness of outdoor advertising.

Four major international outdoor media forms

The role played by different forms of outdoor media is different. Because of its large aerial billboards features make advertising more visible, better continuity, the effect is to establish and promote a more corporate brand image plate production. If the combination of multi-dimensional visual, multi-sensory, color, creativity is very shocking, people have a feeling of being impressed; transport media, street media and other minority media, the effect is more that the promotion, as well as with large advertising license to use, effective amplification effect of advertising. Combination of coverage is the most effective. Outdoor media that covered the greatest penetration, different advertising purposes, require different combinations of campaign strategies, release strategy and portfolio strategy through outdoor media, flexible hours, raising the city's coverage, lower cost per thousand, improve advertising effectiveness

Different forms of outdoor media time combinations:

Billboard / single column, neon signs, street light boxes belonging to a long-term media, the general principles put: long-term, balanced delivery frequency; shelters / bike kiosk boxes, bus body advertising, as well as banners, airborne and other media are short-acting general put principle is intermittent delivery
Large billboards is to establish awareness, preference, reputation best carrier
Delivery strategy: Choose a strategic location, an appropriate number of large advertisers to create advertising market leadership; utility shelters / bike kiosk boxes, bus body advertising, as well as hanging flags, and other airborne more lies with marketing integration activities, can effectively amplify the effect of publicity during marketing activities. According to the characteristics of a short release cycle itself short-acting outdoor media, when running, first consider the effect, and then calculate the cost, and consider the effect of emphasis. If you can not achieve the desired effect in a short time, it is simply a waste of resources, do not lose the greater impact of the final advertising effectiveness.
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